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MARKETING

Digital Marketing For Lead Generation in Roseville, CA

Written by Denis Leskovets
Written by Denis Leskovets

According to Pew Research, 89% of Americans do online daily using a mobile device. This means the connection between your service and the consumer relies on one or many forms of digital marketing to achieve lead generation.

Digital marketing is about spreading the unique value proposition of your business to potential prospects using digital formatting. Marketing in a digital form involves many methods including search engine optimization (SEO), pay per click or search engine marketing, content marketing, social media marketing, affiliate marketing, native advertising, email marketing, and online press releases.

With such a variety of digital marketing channels available for a business to utilize, Useful Agency has identified the two most effective methods of digital marketing in Roseville, CA.

We identified that the two most effective digital marketing strategies aimed at generating new prospects for local businesses are search engine optimization and search engine marketing, or commonly referred to as pay per click. These two methods of marketing are especially effective since they leverage a prospect’s need and desire to solve a problem.

Think about it, if a pipe burst at 3 am what do you do?

Well, most people will call a plumber. But what if you don’t know which plumber to call? Then you hop on Google and search “emergency plumber”, see what is on the first page, and give them a call. This is the type of digital marketing we like since the plumber receiving the call is almost guaranteed a sale. There is a need to be solved and your business is the one that needs to show up in the search engine to solve the prospect’s problem.

That means that the most effective digital marketing methods in Roseville, CA can be summed up as search engine optimization and pay per click marketing.

Let’s break down the two.

Search Engine Optimization (SEO)

SEO is one of the subsets of digital marketing and it involves structuring a website in such a way, that search engines, mainly Google, see the website as an authority in the space and place the website on top of search engine results pages (SERP) after a query from the searcher. Useful Agency uses a best practices SEO approach of thematic keyword research, on page SEO, off page SEO, high authority link building, and press releases to ensure our clients have safe, long-term SEO rankings.

We love SEO as a digital marketing strategy in Roseville, CA because when we match our client’s business to the keyword a prospect is searching, simply put, magic happens. Our SEO strategies generate hot, exclusive leads for our clients which is highly profitable for them.

Pay Per Click (PPC)

PPC is similar to SEO in that placing a website on top of Google for a keyword is the goal. However, with PPC, the process is much faster. Search engine optimization often takes 3-6 months to see significant results, whereas, with PPC, leads can start flowing in as little as an hour.

The Takeway

Our digital marketing approach for clients in Roseville, California is to use a combination of PPC and SEO to generate a consistent lead flow. We begin with setting up a PPC campaign to get the initial surge of prospects coming in while building performing SEO on the website to increase rankings.

We then taper off the ad spend on the PPC campaigns as the organic lead generation from the SEO work begins to pick up steam.

With this approach, our clients enjoy a steady flow of prospects they can rely on for business.

Reach out to us with your digital marketing inquiries by clicking the button below or email me directly at denis@usefulagency.com.

Cheers,

Denis Leskovets – CEO, Useful Agency

Roseville's Top Rated Digital Marketing Firm

Useful Agency is located on 1700 Eureka Rd #155-20, Roseville, CA. From Sacramento International Airport (SMF) head north on Airport Blvd and keep right to continue on Airport Blvd E. Then keep right to continue on Aviation Dr and continue onto Crossfield Dr. Next, turn left and merge onto Airport Blvd. After that merge onto I-5 S via the ramp to Sacramento and merge onto I-5 S. Use the right 2 lanes to take exit 522 to merge onto I-80 E toward Reno and head straight for 8.4mi. Then keep left at the fork to stay on I-80 E and take exit 103A for Douglas Blvd E. Finally, merge onto Douglas Blvd and turn right onto Eureka Rd. Useful Agency will be on your right. We are open 9am-5pm, Monday-Friday. For additional questions you can call us at (916) 260-2071 or you can find us on Yelp.

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